Our syllabus
Performance Marketing
Paid media run against contribution margin, with reporting that reconciles to your own numbers.
What's usually broken
Accounts rarely fail because of bidding. They fail because the creative went stale three weeks ago, the audience overlaps itself, and the dashboard reports a ROAS that nobody can find in the bank account. Optimising the account without fixing the inputs just finds a cheaper way to lose money.
How we run it
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Audit
Structure, overlap, creative fatigue, tracking integrity, and what a customer is really worth.
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Rebuild
Account structure and budget split that can be reasoned about, not just inherited.
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Feed it
A creative cycle sized to the spend, because volume is the real lever.
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Report
Weekly against CAC and contribution margin. Numbers that match your books.
This is a good fit if
- You are spending enough that a percentage point of CAC is real money
- Your reported ROAS and your actual revenue have stopped agreeing
- You are dependent on one channel and need a second to work
If none of these sound like you, say so on the call and we'll tell you which of the five you actually need — or that you don't need us yet.
The other four subjects
Answer in brief
Q.1 What’s the minimum spend for this to make sense?
There isn’t a hard floor, but below roughly ₹1–1.5L/month in ad spend, a percentage-of-spend fee stops making sense for either of us — talk to us and we’ll say so honestly.
Q.2 Do you take over an existing ad account or start fresh?
Usually take over — the audit is built for exactly that. We map what’s already running before touching anything, so we’re not throwing away data that took months to accumulate.
Q.3 What does a growth agency actually do?
Three things, in order: work out why someone should buy from you, build the assets that say so, then buy the attention to put it in front of them — measured against revenue rather than reach.
Q.4 How is Invoqo different from a media buying agency?
Most buyers optimise the account they’re handed. We also make the creative going into it and the brand behind the creative, which is usually where the account was actually losing money.
Q.5 What do you need from us to start?
Access to your ad accounts and analytics, twelve months of sales data, and an honest number for what a customer is worth to you. The audit is free and takes about a week.
Q.6 Do you work with brands outside India?
Yes, though our sharpest work is with Indian FMCG and D2C — that’s where we know the shelf, the platforms and the price sensitivity well enough to be useful quickly.