Notes
Things we've learned, written down.
Mostly what did not work, and what we did about it.
-
Do you work with brands outside India?
Yes — though our sharpest work is with Indian FMCG and D2C, because that's where we know the shelf, the platforms and the price sensitivity well enough to be useful quickly. Here's what that actually means for a brand based elsewhere.
-
What do you need from us to start?
Access to your ad accounts and analytics, twelve months of sales data, and an honest number for what a customer is worth to you. Here's why those three specifically, and what happens if you can't provide one of them.
-
How is Invoqo different from a media buying agency?
Most buyers optimise the account they're handed. We also make the creative going into it and the brand behind the creative — which is usually where the account was actually losing money.
-
What does a growth agency actually do?
Three things, in order — work out why someone should buy from you, build the assets that say so, then buy the attention to put it in front of them. Most agencies skip straight to the third.