Our syllabus
Analytics & Development
Tracking that tells the truth, a store that converts, and dashboards that agree with your accounts.
What's usually broken
Decisions get made on numbers nobody has audited. Events fire twice, or not at all; platform-reported revenue drifts from actual revenue; and the landing page quietly loses a third of the traffic you paid for. Every downstream optimisation inherits the error.
How we run it
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Audit
Every event, every conversion, and where platform numbers diverge from your books.
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Instrument
GA4 and server-side conversions wired properly, once.
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Build
Store and landing page work aimed at the steps actually losing people.
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Report
One dashboard both the marketing team and the finance team will accept.
This is a good fit if
- You do not fully trust your own conversion numbers
- iOS attribution has left a hole in your reporting
- Traffic is fine and the landing page is where it dies
If none of these sound like you, say so on the call and we'll tell you which of the five you actually need — or that you don't need us yet.
The other four subjects
Answer in brief
Q.1 Can you fix tracking without touching our media spend?
Yes — this is often the first thing we do before anything else changes, precisely because every downstream decision inherits whatever error is already in the data.
Q.2 Do you build the store itself, or just instrument an existing one?
Both — full Shopify builds, or landing-page and CRO work on a store you already have. Which one depends on where the audit says people are actually leaving.
Q.3 What does a growth agency actually do?
Three things, in order: work out why someone should buy from you, build the assets that say so, then buy the attention to put it in front of them — measured against revenue rather than reach.
Q.4 How is Invoqo different from a media buying agency?
Most buyers optimise the account they’re handed. We also make the creative going into it and the brand behind the creative, which is usually where the account was actually losing money.
Q.5 What do you need from us to start?
Access to your ad accounts and analytics, twelve months of sales data, and an honest number for what a customer is worth to you. The audit is free and takes about a week.
Q.6 Do you work with brands outside India?
Yes, though our sharpest work is with Indian FMCG and D2C — that’s where we know the shelf, the platforms and the price sensitivity well enough to be useful quickly.