Short answer: yes. Longer answer, because the short one hides an important distinction between “we can work with you” and “we’ll be immediately useful to you.”
Why we lead with Indian FMCG and D2C
We’re based in Jaipur and Ahmedabad, working since 2021, and the overwhelming majority of the accounts, categories and platforms we’ve dealt with are Indian consumer brands — fast-moving consumer goods and direct-to-consumer specifically. That means we know the actual shelf: how a category typically prices itself, which platforms carry real intent versus vanity reach for Indian buyers, and where price sensitivity genuinely changes the media math versus where it’s used as an excuse for a weaker offer.
That kind of category fluency is the difference between an audit that takes a week and one that takes a month of us learning your market before we can say anything useful about it.
What changes if you’re outside India
Nothing about the process changes — the same audit, the same emphasis on tracking integrity and customer economics over platform-reported vanity metrics, the same refusal to publish or act on numbers we can’t defend. What changes is the ramp-up: we’ll be more honest, earlier, about what we don’t yet know about your specific market, and the first weeks will involve more of us asking questions rather than immediately pattern-matching against categories we’ve already seen dozens of times.
If that trade-off is fine with you — a genuinely rigorous process applied to a market we’re still learning, rather than a shallower process applied to one we already know cold — we’re happy to talk.
The honest version of “should you work with us”
We’d rather tell a founder to look elsewhere than take on work we’d be mediocre at. If you’re outside India and considering us, the first call is exactly where that gets figured out — and if the answer is “not us,” we’ll say so rather than let the retainer run.
Start with the free audit and we’ll tell you straight where we land.